NAICS 541910

Marketing Research and Public Opinion Polling

Federal agencies have awarded 194 contracts worth $180.1M to 82 recipients under NAICS 541910 (Marketing Research and Public Opinion Polling). Below are the top recipients, the agencies buying most under this code, and current open solicitations.

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Top 10 Recipients (last 12 months)

Top 5 Buying Agencies (last 12 months)

Top Buying Agencies

Department of Health and Human Services$101.1M · 31

Department of Commerce$18.6M · 18

Department of Veterans Affairs$16.2M · 12

Department of Homeland Security$13M · 4

Department of State$10.5M · 52

Department of the Treasury$4.8M · 20

Department of Transportation$4.3M · 11

Department of Defense$2.1M · 11

Small Business Set-Aside Programs

8(a) Business Development$1.2M · 2

Spending by Fiscal Year

FY 2026$67.2M · 33 awards

FY 2025$111.5M · 159 awards

FY 2024$1.4M · 2 awards

Where the Work Happens

MD$56.1M · 22

IL$39.6M · 2

DC$38.9M · 102

CA$13.7M · 12

GA$13M · 4

MN$6.3M · 8

Federal Contracting under NAICS 541910

Across all years, federal agencies have obligated $180.1M to 82 vendors under NAICS 541910 (Marketing Research and Public Opinion Polling), an average of $928K per award. In FY2026, $67.2M was awarded across 33 contract actions. Around 1% of awards under this code went to small businesses through programs such as 8(a) Business Development. The largest buyer is Department of Health and Human Services. Most of the work is performed in MD and IL. Browse open bids →

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